There’s no question that SEO is essential for business owners who want their websites to be seen by as many people as possible. However, what’s almost always underestimated is how important it is to have a rock-solid technical foundation in place before you even start working on things like scaled content production and link building. 

A website that is poorly engineered for SEO is doing itself a huge disservice. Many business owners put all of their focus into optimizing their website and content without taking the time to build a solid technical foundation, which can lead to poor rankings and building content and acquiring backlinks that do little to move the needle.