Don’t let the term “link building” scare you away from one of, if not the most effective way to drive SEO results for your website. 

Link Building that’s done correctly in today’s day and age is essentially just Digital PR with different KPIs than the Digital PR of yesteryear.

Traditionally, Digital PR agencies would try to sell you on things like “total eyeballs” and “reach” which are not adequately measurable in the digital advertising world, nor are campaigns focusing on those areas going to net meaningful backlinks and SEO results.

By changing those KPIs to focus on links from the most relevant, highest value-driving websites in your niche, most Link Building/Digital PR campaigns can pay for themselves simply by quantifying the backlink value they produce, let alone brand awareness, exposure to new, relevant customers, and a whole slew of other benefits that come along with properly executed link campaigns.